How Much Does a WhatsApp Broadcast Cost?
Two costs hide behind every broadcast — Meta's per-delivered-message fee and your software plan. Here's exactly which messages are billed, which are free, and how to budget.
Everything you need to plan, send, personalize and measure WhatsApp broadcast campaigns — from your first send to recurring schedules, drip campaigns, click tracking and staying inside Meta's messaging limits.
Two costs hide behind every broadcast — Meta's per-delivered-message fee and your software plan. Here's exactly which messages are billed, which are free, and how to budget.
Both reach many people; they are opposites on privacy. The visibility difference, the group mistake that gets numbers reported, and when a group still wins.
The exact taps on Android and iPhone, how to reuse and edit a list, the silent address-book rule that swallows recipients, and the four triggers to switch.
Push versus pull: a broadcast arrives with a notification, a Status waits on the Updates tab. What each costs, who each reaches, and the weekly rhythm that uses both.
You asked 'want our price list?' and dozens replied 'yes'. Here's the automation that sends it in seconds — only to those people, and at no per-message charge.
Keep your list in a spreadsheet? Send straight from it — pick the sheet, choose the phone column, and merge each person's row into their message.
The guards that keep your number green: automatic STOP/START opt-out handling, a marketing frequency cap, and the quality and daily-limit signals in the composer.
The plain-English primer: what a broadcast is, how it differs from a group and a broadcast list, what it costs, and the rules that keep your number healthy.
From blank screen to scheduled send in six steps — including the test-send and the fallback setting that stop a typo reaching thousands.
The 256-contact list in the app is not the same thing as an API broadcast. A full side-by-side on caps, the address-book rule, tracking and cost.
Stop blasting everyone. Segments are live filters on tags, contact fields and dates, so each campaign lands with the people it's actually for.
Give every recipient their own name, order number or city — with a safe fallback when a value is missing, and a clear picture of what can't vary.
Weekly new-arrivals drops, monthly statements, daily birthday greetings — set the cadence once and every occurrence targets a freshly rebuilt audience.
A welcome message today, a nudge in two days, an offer in five — drip campaigns run on each contact's own clock and stop the moment someone replies.
Delivered and read tell you it arrived. Clicks tell you someone chose to act — here's how to set tracking up, and what the number can't do.
Your best next audience is hiding in your last campaign's results. Re-send only to the people who didn't reply, didn't read, or didn't get it.
You sent a campaign and want to nudge the people who went quiet. Two clean ways to do it, with the timings, costs and limits worked out.
A hero image, a tracked 'Shop now' button and a ticking countdown — what each template component does, the exact file limits, and what you can change per broadcast.
Why your first big send might not all go out today — and how to climb the tiers to unlimited.
Sixty seconds that stop a typo, a broken link or a raw {{1}} from reaching your whole list — and how to read the recipient count and sending-time estimate.
Sent, delivered, read, failed — per contact, refreshed every 5 seconds, exportable. Plus the honest reason your read count is always too low.
The eight habits that keep your number green: real opt-in, right template category, tight segments, a frequency cap, an easy exit — and enough volume to climb the tier.
The ecommerce playbook: which broadcasts, drip campaigns and Shopify order flows to run, what each costs under Meta's per-message pricing, and a 30-day build order.
Find the customers who've gone quiet — 'no order in 60 days' — and win them back. The full no-code build, a window-picking table, and the four numbers to watch after.
One daily send that greets each customer on their birthday, every year, using the one date filter that ignores the year — plus the advance-notice limit you should know about first.
One daily send that reminds people a set number of days before their appointment, renewal or due date — plus the operator mistake that would message the same person eight days running.