The WhatsApp 24-hour window, explained for shop owners
Why you can type anything you like to a customer one day and get blocked the next — and how to design your automations around it.
WhatsApp BroadcastsHow Much Does a WhatsApp Broadcast Cost?
Two costs hide behind every broadcast — Meta's per-delivered-message fee and your software plan. Here's exactly which messages are billed, which are free, and how to budget.
WhatsApp BroadcastsAuto-Reply When People Answer Your WhatsApp Broadcast
You asked 'want our price list?' and dozens replied 'yes'. Here's the automation that sends it in seconds — only to those people, and at no per-message charge.
Shared Team InboxThe 24-hour countdown in your inbox, explained
"Why can't I type?" is the most common question a new agent asks. The answer is a Meta rule, and the clock is showing it to you.
WhatsApp BroadcastsWhatsApp Broadcast Best Practices: Opt-In & Compliance
The eight habits that keep your number green: real opt-in, right template category, tight segments, a frequency cap, an easy exit — and enough volume to climb the tier.
WhatsApp Rules & CostsThe 72-hour free window most advertisers never use
You paid for the click. Meta gives you three free days with that person — most advertisers spend about ten minutes of it.
Automations & ChatbotsClick-to-WhatsApp ads: the 72 hours most advertisers waste
You paid for the click. Meta gives you three free days with that lead. Most advertisers use about ten minutes of it.
WhatsApp Rules & CostsThe truth about WhatsApp per-user marketing limits
The widely-repeated 'two per 24 hours' figure does not appear in Meta's documentation. What Meta describes is adaptive and has no published number.
Automations & ChatbotsDelays and follow-ups in a WhatsApp flow
Almost every useful automation waits at some point. Here is what each waiting block does, and the one thing that breaks follow-ups.
Automations & ChatbotsInternal notes and team alerts from a flow
The most useful automations often send the customer nothing at all. They tell your team something at the moment it matters.
WhatsApp BroadcastsWhatsApp Broadcast vs. Status: Which Should You Use?
Push versus pull: a broadcast arrives with a notification, a Status waits on the Updates tab. What each costs, who each reaches, and the weekly rhythm that uses both.
WhatsApp BroadcastsWhatsApp Messaging Limits & Tier Caps Explained
Why your first big send might not all go out today — and how to climb the tiers to unlimited.
Shared Team InboxRunning one WhatsApp number across a whole team
Two staff sharing one phone is the problem that pushes most stores onto the API in the first place.
WhatsApp Rules & CostsMessaging limits and tiers, and how to move up them
Why a new account can only reach 250 people a day, and the two ways to get past it.
WhatsApp BroadcastsAdd Media, Buttons & Offers to WhatsApp Broadcasts
A hero image, a tracked 'Shop now' button and a ticking countdown — what each template component does, the exact file limits, and what you can change per broadcast.