Utility or marketing? How Meta categorises your template
Why adding a discount code to your order confirmation can turn a free message into a charged one that US customers never receive.
WhatsApp BroadcastsAdd Media, Buttons & Offers to WhatsApp Broadcasts
A hero image, a tracked 'Shop now' button and a ticking countdown — what each template component does, the exact file limits, and what you can change per broadcast.
WhatsApp BroadcastsPersonalizing WhatsApp Broadcasts with Variables
Give every recipient their own name, order number or city — with a safe fallback when a value is missing, and a clear picture of what can't vary.
WhatsApp Rules & CostsHow many WhatsApp templates can you have?
A limit nobody mentions until you hit it — and you hit it faster if you make a template per product.
WhatsApp Rules & CostsWhy your WhatsApp template was rejected, and how to fix it
A rejected template blocks your whole automation. These are the causes we see most, each with the fix.
IntegrationsHow to Send WhatsApp Messages from Google Sheets
Install the ConvoFly add-on and send WhatsApp messages straight from a spreadsheet — manually, on edit, or when a Google Form adds a row.
WhatsApp BroadcastsHow to Send Your First WhatsApp Broadcast (Step by Step)
From blank screen to scheduled send in six steps — including the test-send and the fallback setting that stop a typo reaching thousands.
WhatsApp Rules & CostsThe WhatsApp 24-hour window, explained for shop owners
Why you can type anything you like to a customer one day and get blocked the next — and how to design your automations around it.
WhatsApp BroadcastsWhat Is a WhatsApp Broadcast? The Complete Guide
The plain-English primer: what a broadcast is, how it differs from a group and a broadcast list, what it costs, and the rules that keep your number healthy.
WhatsApp Rules & CostsWhat you cannot sell or promote on WhatsApp
If your category is on this list, no amount of careful template wording will fix it. Better to know before you build.
WhatsApp BroadcastsHow to Send a WhatsApp Broadcast from a Google Sheet
Keep your list in a spreadsheet? Send straight from it — pick the sheet, choose the phone column, and merge each person's row into their message.
WhatsApp BroadcastsWhatsApp for Ecommerce: The Broadcast Playbook
The ecommerce playbook: which broadcasts, drip campaigns and Shopify order flows to run, what each costs under Meta's per-message pricing, and a 30-day build order.
Getting StartedWhatsApp Business App vs API: Which One Do You Actually Need?
Most articles on this push you toward the API. Here is the honest version, including the three situations where the free app is the better choice.
WhatsApp BroadcastsTrack Clicks & Link Performance in WhatsApp Broadcasts
Delivered and read tell you it arrived. Clicks tell you someone chose to act — here's how to set tracking up, and what the number can't do.
WhatsApp BroadcastsWhatsApp Broadcast vs. Broadcast List: The Difference
The 256-contact list in the app is not the same thing as an API broadcast. A full side-by-side on caps, the address-book rule, tracking and cost.
Shopify on WhatsAppOrder confirmation messages that stay free to send
Most order confirmations waste the most valuable message a store sends. Here is what to put in one.
Getting StartedGetting your first customers to message you
The flows are built, the templates are approved, and nobody has messaged you. This is the missing half.
Shared Team InboxThe 24-hour countdown in your inbox, explained
"Why can't I type?" is the most common question a new agent asks. The answer is a Meta rule, and the clock is showing it to you.
Shared Team InboxQuick replies: stop retyping the same answer
Your team types the same six answers all day. Ten minutes turns them into keystrokes.
WhatsApp Rules & CostsThe truth about WhatsApp per-user marketing limits
The widely-repeated 'two per 24 hours' figure does not appear in Meta's documentation. What Meta describes is adaptive and has no published number.
WhatsApp BroadcastsTest Sends & Previews Before a WhatsApp Broadcast
Sixty seconds that stop a typo, a broken link or a raw {{1}} from reaching your whole list — and how to read the recipient count and sending-time estimate.
Automations & ChatbotsStopping a flow, and avoiding double messages
Every automation runs on the same incoming message. That is a feature until two of them answer at once.
WhatsApp Rules & CostsHow often can you message a customer on WhatsApp?
The honest answer is that Meta will not tell you — and that the number you set yourself matters more than the one it enforces.
Automations & ChatbotsDelays and follow-ups in a WhatsApp flow
Almost every useful automation waits at some point. Here is what each waiting block does, and the one thing that breaks follow-ups.
WhatsApp BroadcastsHow Much Does a WhatsApp Broadcast Cost?
Two costs hide behind every broadcast — Meta's per-delivered-message fee and your software plan. Here's exactly which messages are billed, which are free, and how to budget.