Order confirmation messages that stay free to send
Most order confirmations waste the most valuable message a store sends. Here is what to put in one.
Shopify on WhatsAppConfirming cash-on-delivery orders on WhatsApp
The highest-value automation in cash-on-delivery markets, because it acts before the shipping cost is spent.
Shopify on WhatsAppShopify order fields you can filter a WhatsApp flow on
Every Shopify order arrives carrying about seventy pieces of data. Here is what each one holds and fourteen ways stores use them to send a different message to a different customer.
Shopify on WhatsAppWhatsApp automation for Shopify: the seven events you get
Exactly which Shopify events reach WhatsApp, what each one costs to act on, and the one that quietly never fires for many stores.
IntegrationsConnecting Shopify to WhatsApp, step by step
Ten minutes to connect, and two checks that save you building on an event that never fires.
Shopify on WhatsAppShipping and tracking updates that actually get read
The most welcome message a store sends — and the one most likely to fail silently on a manual fulfilment.
Shopify on WhatsAppConverting cash-on-delivery orders to prepaid
The only RTO fix that removes the risk entirely — and the arithmetic for deciding what it is worth paying for.
Shopify on WhatsAppAnswering “where is my order?” without typing
Two flows, not one: a proactive update that prevents the question, and a reactive lookup for when it comes anyway.
Shopify on WhatsAppFailed and pending payment recovery on WhatsApp
These customers chose, entered their details and pressed pay. The hardest part is already done.
Shopify on WhatsAppSame-day cutoff: automating the 2pm rule
A cutoff promise your automation does not know about is a promise your team breaks after 2pm.
WhatsApp BroadcastsWhatsApp for Ecommerce: The Broadcast Playbook
The ecommerce playbook: which broadcasts, drip campaigns and Shopify order flows to run, what each costs under Meta's per-message pricing, and a 30-day build order.
Shopify on WhatsAppReducing RTO with WhatsApp: the four points of failure
Most RTO advice treats it as one problem. It is four, and they need different fixes at different moments.
Automations & ChatbotsWhatsApp automation for WooCommerce stores
WooCommerce is far less served than Shopify here — but only one part of the setup is genuinely different.
IntegrationsWhat you can connect to WhatsApp, and what you cannot
Five real connections, what each one lets a flow do, and the honest answer for everything else.
Shopify on WhatsAppWhatsApp automation for cash-on-delivery markets
Most WhatsApp advice is written for prepaid markets. If you take cash on delivery, your priorities are almost the reverse.
IntegrationsKeeping your WhatsApp integrations working
Nothing errors. Nothing alerts. The flow just stops doing the thing it used to do, and you find out from a customer.
Shopify on WhatsAppMeasuring what WhatsApp actually earns you
Your analytics probably credits WhatsApp with nothing. That is a tagging problem, not a performance one.
Shopify on WhatsAppAbandoned checkout recovery on WhatsApp, honestly
Build it — but build it fifth, and know what it costs before you switch it on.
WhatsApp Rules & CostsUtility or marketing? How Meta categorises your template
Why adding a discount code to your order confirmation can turn a free message into a charged one that US customers never receive.
Shopify on WhatsAppChecking the delivery address before you ship
The cheapest question you will ever ask a customer, and almost nobody asks it.
Shopify on WhatsAppPreparing WhatsApp automation for peak season
Peak season does not break your automation. It reveals what was already broken, at ten times the volume.
Shopify on WhatsAppRecovering a failed delivery before the parcel goes back
Logistics tools own the failure data, messaging tools own the conversation, and almost nobody joins the two.
Getting StartedHow to Get the WhatsApp Business API (2026 Step-by-Step)
The API is no longer something you apply for and wait weeks to receive. Here is what you actually need, what it costs, and the steps in order.
WhatsApp Rules & CostsYour WhatsApp Business number was restricted. Now what?
Most merchant bans trace to one decision made at signup — and it isn't what you were sending.
Automations & ChatbotsWhatsApp automation mistakes that cost stores sales
Most broken WhatsApp setups are broken in the same ten ways. Here they are, with the fix for each.