Kanal is a WhatsApp marketing app for Shopify brands, strong on cart recovery, campaigns and AI. The comparison turns on whether you need a revenue tool or a team inbox.
Kanal starts at €89/month for one user with an AI agent, cart recovery and campaigns included, and adds users, advanced automations and an account manager at €149. ConvoFly starts at $12/month, puts WhatsApp, Instagram and Messenger in one team inbox from $50, and connects Pakistani couriers. Kanal has AI on its entry plan, Klaviyo and Gorgias integrations, done-for-you setup and a 5.0 rating from 116 Shopify App Store reviews.
Kanal publishes Pro at €89/month (1 user), Scale at €149/month (5 users), Business at €350/month (unlimited users, flows set up by Kanal) and Agency at €1,900/month, all without commitment, plus €50/month per extra market. Its Shopify App Store listing shows Pro and Scale at $89 and $149, billed in USD, and a free demo plan. ConvoFly's plans are $12/month for Starter up to $250/month for Diamond, with a 14-day free trial on every plan.
Both platforms exclude Meta's own WhatsApp conversation charges, which Meta bills based on country and message category and which no subscription includes. Those are left out of the table below so the comparison is like for like.
| ConvoFly | Kanal | |
|---|---|---|
| Entry plan (platform only) | From $12/month | €89/month (Pro) |
| Users on the entry plan | 1 (4 on Growth) | 1 (5 on Scale) |
| Five people answering | $70/month (Growth + 1 seat) | €149/month (Scale) |
| Unlimited users | No — $20/month per extra seat | From €350/month (Business) |
| AI agent | From $50/month (Growth) | ✓ Included from Pro |
| Abandoned cart recovery | ✓ Yes | ✓ Yes |
| Instagram DMs | ✓ Included from Growth | Early access |
| Facebook Messenger | ✓ Included from Growth | Not listed |
| Klaviyo, Gorgias, Recharge | ✕ Not offered | ✓ Yes |
| Leopards, PostEx and M&P status sync | ✓ Yes | Not in its integrations list |
| Free option | 14-day trial | Free demo plan on Shopify |
| Shopify App Store reviews | Few — we are new | 5.0 from 116 reviews |
Kanal figures checked September 2026 against the sources below and can change without notice — verify current pricing on their site before you decide.
Sources: Kanal pricing · Kanal on the Shopify App Store · Kanal for Instagram
Kanal describes itself as the way to make WhatsApp a Shopify store's number-one sales channel, and its plans are built that way: abandoned-cart recovery, campaigns to segments, back-in-stock alerts, post-purchase upsells and an AI agent that answers product questions in 96+ languages, with Klaviyo, Gorgias and Recharge integrations for brands that already run those tools. Its site is in English, French and Spanish.
ConvoFly starts from the shared inbox: several people answering WhatsApp, Instagram DMs and Facebook Messenger in one queue, with automation and broadcasts around it. Both do cart recovery and order messages. The difference is emphasis — Kanal optimises the revenue flows, ConvoFly the day-to-day conversation load.
Kanal's Pro plan is €89/month on its own site ($89 on its Shopify App Store listing, billed in USD) for one user. It includes the inbox, cart recovery, campaigns, segments and the AI agent. Scale, at €149/month, adds four more users, unlimited automations, advanced automations (Shopify conditions, A/B tests, discount codes, carousel templates, API) and a dedicated account manager. Business at €350/month has unlimited users and Kanal's team sets up your flows for you. There is no commitment on any plan.
ConvoFly's Starter is $12/month for one seat and one channel, without AI. Growth is $50/month for 4 seats, all three Meta channels and AI blocks. A five-person team pays $70 on ConvoFly Growth against €149 on Kanal Scale.
Put plainly: at one seat Kanal costs more than ConvoFly's Starter but includes AI from day one, which ConvoFly only unlocks on Growth.
Kanal's integrations list — Shopify, PrestaShop, Klaviyo, Gorgias, Recharge, Crisp, Zendesk, Loyoly — is the toolkit of a European direct-to-consumer brand, and its multi-market option (+€50/month per market) is for brands selling across several countries. ConvoFly is built for cash-on-delivery markets: a COD confirmation flow on the Shopify order event, and daily status sync from the Pakistani couriers Leopards, PostEx and M&P that can trigger a message when a parcel moves. Neither of those appears in Kanal's integrations list.
A European Shopify brand that lives in Klaviyo, wants AI from the first plan and would rather have someone build its flows should choose Kanal. A small store that needs a low-cost team inbox across WhatsApp, Instagram and Messenger, especially one shipping cash on delivery in Pakistan, will get more for less on ConvoFly.
The comparison above is about price and fit. If you want the detail on any one capability, these go deeper than a table row can: