Wati is the most established name on this list and the default recommendation in most WhatsApp API roundups. Here is where that recommendation holds, and where it doesn't.
Wati's entry plan costs roughly five times ConvoFly's and includes three fixed seats you cannot add to. ConvoFly starts at one seat for less, adds Instagram and Messenger in the same inbox, and puts AI on a mid tier rather than a high one. Wati has the larger partner ecosystem, a longer track record and a much bigger body of public reviews — which, if you are buying on proof rather than price, is a real advantage.
Wati's published plans start at $59/month for Growth, $119/month for Pro and $279–349/month for Business, with extra seats around $24/month on Pro. ConvoFly's plans are $12/month for Starter up to $250/month for Diamond, with a 14-day free trial on every plan.
Both platforms exclude Meta's own WhatsApp conversation charges, which Meta bills based on country and message category and which no subscription includes. Those are left out of the table below so the comparison is like for like.
| ConvoFly | Wati | |
|---|---|---|
| Entry plan (platform only) | From $12/month | $59/month (Growth) |
| Seats on the entry plan | 1, extra seats from Growth | 3 fixed, cannot add |
| ✓ Yes | ✓ Yes | |
| Instagram DMs in the same inbox | ✓ Yes | Limited |
| Facebook Messenger in the same inbox | ✓ Yes | Limited |
| No-code visual flow builder | ✓ Yes | ✓ Yes |
| AI available from | $50/month (Growth) | $119/month (Pro) |
| Knowledge-base FAQ bot | ✓ Yes, from Growth | ✓ Yes, on higher tiers |
| Shopify store-event automations | ✓ Yes | ✓ Yes |
| Free trial | 14 days | Yes, shorter |
| Public reviews and case studies | Few — we are new | Extensive |
Wati figures checked August 2026 against the sources below and can change without notice — verify current pricing on their site before you decide.
Sources: Wati pricing breakdown, Chatarmin · Wati pricing, Capterra
Wati is built for teams that have already decided WhatsApp is a channel worth staffing. The pricing assumes at least three people answering, the feature set assumes someone owns the setup, and the partner network exists because implementation is often handed to an agency. That is a coherent product for a company at that stage.
ConvoFly assumes the opposite starting point: one person, or a founder plus a helper, who needs the channel working this week and cannot justify $59/month before it has earned anything. The $12 entry tier and the 14-day trial exist for that case, and the three Meta channels are bundled because a small store is already answering Instagram and Messenger by hand.
Neither is a criticism. If you have five agents and an agency, Wati's shape fits yours.
Migration between WhatsApp Business API platforms is less dramatic than it sounds, because the number belongs to your Meta Business account rather than to either vendor. What moves is the connection, the templates and the flows.
Three things to plan for. Templates re-submit — approved templates are tied to the WhatsApp Business Account, so check what carries over and budget a day for re-approval either way. Flows rebuild: no two builders share a format, so a complex chatbot is a rebuild, not an export. Chat history does not transfer between platforms, so export anything you need for records before you switch.
The practical advice regardless of direction: connect the new platform to a second number, rebuild your two most important flows, run both for a week, then move your main number.
These separate the platforms far better than a feature grid does, and both of us should be able to answer them straight:
If you are a small or mid-sized store choosing on cost, channel coverage and how early you get AI, ConvoFly wins on all three. If you are buying on proven scale, an agency to implement it, or enterprise account management, Wati is the safer choice today and we would rather you knew that from us.
The comparison above is about price and fit. If you want the detail on any one capability, these go deeper than a table row can: